CEO Founder
A visionary leader, entrepreneur, and business strategist shaping industries worldwide through sustainable, tech-driven ventures across agriculture, fintech, and environmental impact.
Partner Co-Founder
H.E. Faisal Eissa Lutfi has over 15 years of expertise in digital transformation and international collaboration. As Assistant Undersecretary for Consular Affairs at the UAE Ministry of Foreign Affairs, he has led AI-driven innovations, including the Smart Mission and digital attestation, which have set new standards in public service efficiency and accessibility. With additional experience in the food and beverage industry, HE Lutfi has managed cross-cultural operations and market expansion. Since the start of COVID-19, he has also been dedicated to sustainable agriculture, developing farms that contribute to food security. His combined expertise in digital innovation, global business, and sustainable food production positions him to bring a unique and valuable perspective to the agricultural and AI sectors.
Chief Strategy Officer
Imran Nawaz currently serving as Chief Strategy Officer (CSO)/board member at Heden Group and previously was working in the capacity of General Manager at Kestral UAE. Mr. Imran brings over 18 years of experience in Strategic, operations and financial leadership, having served in various strategic roles across sectors including manufacturing, agriculture, FMCG, healthcare, and high-growth startups. Most recently, he has held senior executive roles such as Chief Strategy Officer and General Manager at leading organizations in the UAE. He has successfully led multi-million-dollar budgeting, strategic planning, risk management, and operational efficiency initiatives. With professional certifications including CMA, AFA, MIPA, ASA.CPA, CIPFA and an MBA in business management and Operations, Mr. Imran combines technical acumen with a deep understanding of business transformation and financial governance. His proven ability to optimize profitability, drive cost reductions, and implement integrated systems.
Operations Manager
Mohammed Altamimi is a results-oriented specialist with extensive expertise in fresh produce postharvest management, technical operations, and the commercial aspects of agricultural businesses. With a proven track record, he has consistently optimized processes, improved product quality, and enhanced supply chain efficiency. Throughout his career, Mohammed has worked with leading companies operating in regions such as Jordan, Kuwait, UAE, KSA, and the USA. His contributions have significantly strengthened agricultural operations in these countries, aligning technical proficiency with business growth. Mohammed has also played a vital role in the commercial sphere, facilitating the sale and distribution of fresh produce to key markets, including Kuwait, Saudi Arabia, Qatar, Jordan, and the UAE. His ability to navigate market dynamics and cultivate strong partnerships has been pivotal in achieving sustained success.
